Co-founder
Guleed Afhakame
Guleed grew up in a nomadic tribe near Burco. When he moved to the Netherlands, he felt like an outsider. What began as a burden became his greatest strength: the ability to connect worlds and build communities rooted in culture.
With over ten years of marketing experience at brands like Nike, Ben & Jerry’s, Volvo, and Red Bull, Guleed mastered strategies that deliver real growth. When he realized these brands often harmed African communities, he left his role as Content Manager and founded Tribe Leaders—now the largest social media agency in the personal development space in the Netherlands.
By combining world-class brand strategies with his Somali values, Guleed built an agency that creates tribes, not just brands. Through The Somali Circle, he now shares his expertise to empower Somali entrepreneurs.