After two sold-out events in London and Stockholm, it's clear:

Your next breakthrough doesn’t come from a podcast, a book, or another generic business event. It comes from your own people. Now, all eyes are on London.

When 100 Somali founders and aspiring entrepreneurs come together in one room, something special happens.

Most people walk in not knowing how many brilliant Somali entrepreneurs live just down the street. They walk out with new clients, new collaborations, and sometimes even a new co‑founder.

They arrive with scattered ideas and uncertainty. They leave with clarity, momentum, and mentors who’ve already walked their path, saving them years of trial and error.

That’s what happened in London, that’s what we saw in Stockholm, and that’s exactly what we’re bringing to London.

This time, we're taking things to another level. For the first time in the Netherlands, we're launching something new: The Goat Herder, a pitch competition for Somali founders. Win here, and you'll secure a spot at the finals during Somali Week in London, where real investors are ready to fund and mentor the next generation of Somali‑led businesses.

The right room changes everything. Be there.